A social media management tool can be described as a platform that helps you schedule and analyze social media posts. It is an extremely useful tool for dealerships and other businesses looking to make improvements to their social media channels. More specifically, here are 4 reasons you should use a social media management tool:
- You’ll stay consistent
You’ve been super dedicated to your social media presence, posting consistent and relevant content every few days, but then a busy week hits, and your socials suffer. If this sounds familiar, you should consider using a social media management tool. By scheduling your social posts ahead of time, you can ensure that you’re remaining active and consistent on social media even when you’re having super busy days or weeks!
- You can have your accounts all in one place
It can be challenging managing all your accounts if they’re not in the same place. If you have a Facebook, Twitter, and Instagram account for example, you’d have to go to three different places to get a post out. A social media management tool allows you to post on all your accounts in one place!
- You can plan
Scheduling ahead of time means you can plan for those days when you know you won’t be able to post. It removes the need to manage social media work on the weekends, for example, by making the process more automated and less dependent on users going into their socials manually.
- You can analyze your posts
Most social media management tools have built-in analytics, so you can see how your posts are performing on all your accounts, all in one central location. While some of the analytics are more basic depending on the tool you’re using, they’ll still provide you and your team with a good snapshot of what’s working and what’s not.
- You can react
Some social management tools also allow you to like or respond to comments and messages made on your page by your fans and followers. Rather than having to navigate to your profiles and scroll through all the messages and comments, you can do all of this from one place.
- You can have multiple users
Multiple people can have access to the tool allowing everyone on your team to know what’s being posted and what’s planned. This not only keeps social media top of mind for your team, it also increases visibility among them.
Overall, using a social media management tool allows you to stay organized when it comes to social media. There are many different tools you can use that will help you stay on top of your social game including Hootsuite, Sprout Social, and Agorapulse, among others. Do your research, and pick one that’s right for you and your team. You won’t regret it!