Strategic Loyalty Campaigns for Franchise Automotive Dealers

Loyalty Campaigns Carefully Crafted to Knock Your Socks Off!

Our Attention to Detail Will Set You Apart. Like it Sets us Apart


Loyalty Marketing has become a major focus lately (as it should be) … but what is it really? We hope you realize, every competitor in your area is spending tens-of-thousands each year to entice your clients into their showrooms. The instant you take your client for granted, your rivals will pounce and, in many instances, relieve you of your client. Loyalty Marketing is about timing and a perfectly placed offer. It’s part science, part art and very few firms do it correctly. Shift your Focus.


Consumers are more fickle than ever before. They (rightfully) feel entitled to have what they want, when and how they want it. At no other time in history has the public had so many choices with so little friction. Companies of all sizes are no longer in control and your toughest rival is just a click away if you drop the ball. Most businesses struggle with this truth, and those businesses are doomed to fall behind more enlightened competitors. Shift your Thinking.


We've perfected our method over the last half decade/1506 successful campaigns. It starts with our secret data filtering algorithm and our industry-best team of former Dealers, GMs and Zone Managers, Computer Science Grads and award-winning graphic designers. Ultimately, our attention to detail, level of creativity, experience and industry knowledge are unparalleled. In the game of database/loyalty marketing … there's zero margin for error. You'll want to Shift with Us.

We need only 15 minutes to prove how our strategies will grow your business.
Request your demo today.

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Shift Marketing by the Numbers. Experience and Results that Matter.

  • 1506
  • 3,997,217
    Direct Mail Pcs
  • 131,908
    Leads Generated
  • 31,394
    Vehicles Sold
  • $82,409,623
    Dealer Profit
  • 672%
    Average ROI
Book an event!

A Small Sample of What Our Clients Think of Shift.

“The response we received was so strong that we didn't have time to update our progress on the site. Our sales staff is now disappointed that the sale is over, and are looking forward to the next one. A big thank you to everyone at the UPGRADE SALE. You made this so easy and fun for us. We will definitely be doing this again.”

Mario Crevier New Car Manager Revell Ford

“This is the second Upgrade Sale we have done and once again, we are extremely pleased with the results. Not only did we increase our opportunities and sales, we increased the amount of quality trades we took in. We look forward to the next Upgrade Sale in the fall. Great program!”

Cheyno Finnie Dealer Principal Integrity Hyundai

“We have done several Upgrade Sale Events and were provided great support before and during the campaign to ensure we were making the most of it. It generated quality leads which resulted in additional sales and great trades. Our team looks forward to another event!”

Dave Graham General Sales Manager Leavans Volkswagen

“We’ve done a number of events with the team from Shift Marketing Studio. The Upgrade Sale has always generated a ton of great leads and has helped us sell more cars and trucks. We’re really excited about the new product offerings like the "Ford Employee Pricing" Loyalty Event! We are most definitely looking forward to our next campaign.”

Scott Scobie General Manager Airport Ford Lincoln

“Dunlop Ford has partnered with Shift Marketing Studio since the beginning. We now use them exclusively because of the effectiveness of the Upgrade Sale Events. They are professional, pay attention to detail and always get results. I highly recommend them as every sale we’ve run has been a success.”

Shaun Henderson General Manager Dunlop Ford

“The entire process from the presentation all the way to the event itself was done professionally and without pressure. The letter sent to the customer is of top quality and the registration website gives credibility to the event. i have nothing but praise for your process from start to end and we will most definitely hold another event in he future.”

Paul Breau General Sales Manager Toner GMC Chevrolet Buick

Artistically Crafted and Strategically Planned Campaigns.

Are you ready for something different? Your clients are the most important resource your company has and we take the care of a master craftsman to make every communication "felt", not just read or seen. Our results speak for themselves.

Our Team is Experienced and Diverse.

David Briand, Chief Executive Officer
Scott Wain, National Sales Manager
Michelle Hunter, Executive Sales Manager
Tim Alderson, Regional Manager
Western Canada
Tiffany Chown, Regional Manager
Ontario South
Candace Neskar, Regional Manager
Western Canada
Lisa Kerr, District Manager
Ontario North
Mark McCash, Regional Manager
Greater Toronto Area
Stacy Sharp, District Manager
British Columbia
David Briand, Chief Executive Officer

Welcome. Having experienced dealership life as a Sales Rep, a Dealer Principal and every position in-between, I understand your challenges, frustrations and pain-points. Over the last half decade, these experiences have transformed into North America’s top Automotive Marketing System. Our System has fuelled 10’s of millions in profit for over 600 Dealer Partners - much of which would have simply been missed. Please take a look at the incredible team we've assembled and find the professional in your Region. Thank you. 519.282.7777 1 855.227.1717 x707
David Briand, Chief Executive Officer
Scott Wain, National Sales Manager

Scott, in your role as National Sales Manager, what experience do you bring to the Shift team?

I’ve walked in the shoes of many of our dealer partners. I can appreciate what is required to run and manage a successful dealership. Dealer Principals, General Managers and Sales Managers deal with hundreds of tasks and interruptions on a daily basis. We take pride in the fact that they can rest easy, knowing we’re going to get the job done right, every time! 519.636.7727 1 855.227.1717 x715
Scott Wain, National Sales Manager
Michelle Hunter, Executive Sales Manager

Michelle, after 15 years as a successful Multi-Unit Franchise Owner, what made you decide to join the Team at Shift Marketing Studio promoting an entirely different product?

My approach to sales has always concentrated heavily on the importance of nurturing your existing customer base in order to truly grow your business. When the opportunity at Shift was presented to me, I was intrigued - as our core products speak exactly to my passion of helping others grow their businesses by creating a loyal customer base! 1 855.227.1717 x702
Michelle Hunter, Executive Sales Manager
Tim Alderson, Regional Manager, Western Canada

Tim, with over 30 years of training, consulting and management experience in the automotive industry, what makes you excited about Shift?

Behind the scenes we have truly dedicated people to ensure campaigns are executed properly. We have an amazing algorithm for selecting the absolute best group of customers to receive your direct mail. Our backend CRM is a tool designed to think like a Sales Manager and help sell cars. We get results and huge ROI for our clients! 780.232.9092
Tim Alderson, Regional Manager, Western Canada
Tiffany Chown, Regional Manager, Ontario South

Tiffany, in your career you have worked in many different roles in the automotive industry, why did you choose to represent Shift Marketing and its products?

I see a definite need for the products that Shift Marketing develops. The dealers that I work with enjoy the professionalism that Shift and I bring to the table, which ultimately results in smooth events and increased sales! Since most of my customers are repeat and referral customers I like to ensure that they are provided with the best customer experience. 905.407.5834 1 855.227.1717 x708
Tiffany Chown, Regional Manager, Ontario South
Candace Neskar, Regional Manager, Western Canada

Candace, With the experience you have in the automotive world, what is it that has allowed you to thrive in such a competitive industry?

For more than 15 years I've helped auto dealers dramatically increase their sales through proven marketing strategies. I’m able to provide valuable insights and resources to help dealers achieve outstanding sales results. I pride myself on offering the same level of personal attention to all my clients regardless of their size or geographic location. 647.918.9889
Candace Neskar, Regional Manager, Western Canada
Lisa Kerr, District Manager, Ontario North

Lisa, with 15 years working in the creation and management of dealership Business Development Centres, what do you believe is essential to building loyalty between your dealers and their clients?

A In today’s highly competitive environment it is crucial that customers feel a personal bond to their dealership. Customers are less likely to price-shop when they have a connection with their dealer. This level of loyalty can only be achieved through innovative use of great marketing communication scheduled at regular intervals. 519.878.7787 1 855.227.1717 x705
Lisa Kerr, District Manager, Ontario North
Mark McCash, Regional Manager, Greater Toronto Area

Mark, you have been in the industry for a number of years and led the marketing team at Kia Canada, what made you Shift into a career change?

Shift Marketing Studio’s core focus is a perfect fit for me since helping dealers achieve their growth objectives has always been a passion of mine. At Kia Canada, I had the pleasure of leading some great teams through an incredible period of growth. Now, I’m fortunate enough to assist dealers every day in achieving great sales results! 519.260.2274 1 855.227.1717 x710
Mark McCash, Regional Manager, Greater Toronto Area
Stacy Sharp, District Manager, British Columbia

Stacy, after nearly 10 years in an industry requiring a loyal customer base to survive, what do you think are the main factors driving customer loyalty?

Smile. Stay true to your Integrity. Take time to build rapport so that you heighten your level of desire to help your customer therefore they feel your drive to succeed for and with them. The power of two is stronger than one on all accounts, so if we keep working together, we keep WINNING together… repeat business and long term relationship, best of both worlds! 604.441.6411
Stacy Sharp, District Manager, British Columbia

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With offices in London, Ontario and Santa Cruz, California, we have you covered North, South, East and West.
We're here to help you today and everyday.


195 Sherwood Ave.
London, Ontario

101 Cooper St.
Santa Cruz, California

1.855.227.1717 ext 715

Book a 15 minute demonstration today.