Loyalty Marketing has become a major focus lately (as it should be) … but what is it really? We hope you realize, every competitor in your area is spending tens-of-thousands each year to entice your clients into their showrooms. The instant you take your client for granted, your rivals will pounce and, in many instances, relieve you of your client. Loyalty Marketing is about timing and a perfectly placed offer. It’s part science, part art and very few firms do it correctly. Shift your Focus.
Consumers are more fickle than ever before. They (rightfully) feel entitled to have what they want, when and how they want it. At no other time in history has the public had so many choices with so little friction. Companies of all sizes are no longer in control and your toughest rival is just a click away if you drop the ball. Most businesses struggle with this truth, and those businesses are doomed to fall behind more enlightened competitors. Shift your Thinking.
We've perfected our method over the last half decade/1506 successful campaigns. It starts with our secret data filtering algorithm and our industry-best team of former Dealers, GMs and Zone Managers, Computer Science Grads and award-winning graphic designers. Ultimately, our attention to detail, level of creativity, experience and industry knowledge are unparalleled. In the game of database/loyalty marketing … there's zero margin for error. You'll want to Shift with Us.
“The response we received was so strong that we didn't have time to update our progress on the site. Our sales staff is now disappointed that the sale is over, and are looking forward to the next one. A big thank you to everyone at the UPGRADE SALE. You made this so easy and fun for us. We will definitely be doing this again.”
“This is the second Upgrade Sale we have done and once again, we are extremely pleased with the results. Not only did we increase our opportunities and sales, we increased the amount of quality trades we took in. We look forward to the next Upgrade Sale in the fall. Great program!”
“We have done several Upgrade Sale Events and were provided great support before and during the campaign to ensure we were making the most of it. It generated quality leads which resulted in additional sales and great trades. Our team looks forward to another event!”
“We’ve done a number of events with the team from Shift Marketing Studio. The Upgrade Sale has always generated a ton of great leads and has helped us sell more cars and trucks. We’re really excited about the new product offerings like the Ford Employee Pricing Loyalty Event! We are most definitely looking forward to our next campaign.”
“Dunlop Ford has partnered with Shift Marketing Studio since the beginning. We now use them exclusively because of the effectiveness of the Upgrade Sale Events. They are professional, pay attention to detail and always get results. I highly recommend them as every sale we’ve run has been a success.”
“The entire process from the presentation all the way to the event itself was done professionally and without pressure. The letter sent to the customer is of top quality and the registration website gives credibility to the event. I have nothing but praise for your process from start to end and we will most definitely hold another event in the future.”
Are you ready for something different? Your clients are the most important resource your company has and we take the care of a master craftsman to make every communication felt, not just read or seen. Our results speak for themselves.
Welcome. Having experienced dealership life as a Sales Rep, a Dealer Principal and every position in-between, I understand your challenges, frustrations and pain-points. Over the last half decade, these experiences have transformed into North America’s top Automotive Marketing System. Our System has fuelled 10’s of millions in profit for over 600 Dealer Partners - much of which would have simply been missed. Please take a look at the incredible team we've assembled and find the professional in your Region. Thank firstname.lastname@example.org 519.282.7777 1 855.227.1717 x707 ca.linkedin.com/in/davidbriand
Scott, in your role as National Sales Manager, what experience do you bring to the Shift team?
I’ve walked in the shoes of many of our dealer partners. I can appreciate what is required to run and manage a successful dealership. Dealer Principals, General Managers and Sales Managers deal with hundreds of tasks and interruptions on a daily basis. We take pride in the fact that they can rest easy, knowing we’re going to get the job done right, every email@example.com 519.636.7727 1 855.227.1717 x715 ca.linkedin.com/in/scottwain
Michelle, after 15 years as a successful Multi-Unit Franchise Owner, what made you decide to join the Team at Shift Marketing Studio promoting an entirely different product?
My approach to sales has always concentrated heavily on the importance of nurturing your existing customer base in order to truly grow your business. When the opportunity at Shift was presented to me, I was intrigued - as our core products speak exactly to my passion of helping others grow their businesses by creating a loyal customer firstname.lastname@example.org 1 855.227.1717 x702 ca.linkedin.com/in/mhunter3
John and Aniseh, why do you like working with Shift?
We have been working with David Briand and Shift Marketing Studio and the various marketing programs they offer for over four years.
Working in the automotive industry for 30 years, our core philosophy is: “Your best customer is the one you already have”.
Our results show that cross media marketing is a very effective way for dealerships to stay in touch with their customers. In turn we have established many long-term dealer relationships that have referred us numerous times because of the extra sales that resulted from our proven email@example.com firstname.lastname@example.org 905-331-8700 ca.linkedin.com/in/johngdixon ca.linkedin.com/in/anisehsharifi
Lisa, with 15 years working in the creation and management of dealership Business Development Centres, what do you believe is essential to building loyalty between your dealers and their clients?
In today’s highly competitive environment it is crucial that customers feel a personal bond to their dealership. Customers are less likely to price-shop when they have a connection with their dealer. This level of loyalty can only be achieved through innovative use of great marketing communication scheduled at regular email@example.com 519.878.7787 1 855.227.1717 x705 ca.linkedin.com/in/lisakerr1
How has your previous time in Marketing prepared you to assist Shift and its clients?
With my years in Sales/Marketing Career Positions and having Marketing at the core of my Post-Secondary Education, I know I possess not only a strong fundamental knowledge of Marketing but also the necessary practical experience. I’m so excited to have meaningful conversations with my Dealer clients so that we might collaborate on, and select the best solution(s) for their company based on their specific needs, challenges and firstname.lastname@example.org 1 855.227.1717 x709 ca.linkedin.com/in/brittneyschilstra
Relationships and customer service are the key ingredients that differentiate one good product or service from another. Having worked with dealerships across BC as well as within the folds of a dealership for 8 years, I believe I bring a well balanced perspective to my dealer clients. By truly listening to my clients, I’ve been able to develop strong, meaningful relationships while getting email@example.com 1 855 227 1717 x 714 ca.linkedin.com/in/andreafairbairn
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